TikTok content ideas, sorted by what the post needs to do.
Forty TikTok content ideas in eight groups, each with a one-line how-to. Pick them by goal (followers, saves, comments, sales) and by effort, from talking to the camera to slideshows you never have to film.
Have an app? Free, no sign-up: three post ideas for it in about 20 seconds.
What to post on TikTok depends on the reaction you need.
Post the format that earns the reaction you're after. Lists and guides get saved, words posts get sent to friends, relatable posts and stories get comments. In the 1,332 viral slideshows we track, no format leads on all three.
To get saves
Share of views that saved the post.
To get shares
Shares per 10,000 views.
To get comments
Comments per 10,000 views.
Medians by format across the 1,332 viral TikTok photo slideshows in the ClonBot library. The grey row is the weakest common format on that measure.
The niche moves the numbers too. Party, travel and dating posts get about 110 shares per 10,000 views, more than four times as many as beauty posts (25). If your niche is one people do with friends, write for the friend the post gets sent to.
Relatable posts get comments, not saves. They are the most commented format and the least saved. Mix both kinds in a week instead of picking one, and use a hook pattern that fits the reaction you want.
Not sure what to post? Answer three questions.
The picker sorts the 40 ideas below by your goal and whether you'll be on camera. Pick a niche and it adds a real hook that went viral there.
Five ideas to grow followers, without your face
Pick your answers on the left. Every idea is also in the full list below.
Your five ideas show up here.
40 TikTok content ideas, grouped by what they do.
Each idea has a one-line how-to and an example hook. The tag shows the lowest-effort way to make it.
Posts people save
A save means the post comes back. Make something people will need again.
Checklists and guides: about 5% of viewers save them.
- No filming
Checklist for one moment
Pick a moment people prepare for and list what to bring or do, one item per slide.
everything i pack for a 6am gym session - No filming
Step-by-step guide
One step per slide, the finished result on the cover.
how to build a leg day that works - No filming
Things I wish I knew sooner
Five to seven lessons from experience, the most surprising one first.
things i wish i knew before my first apartment - No filming
A list of things worth knowing
Books, tools or places for one problem, each with a line on why it's there.
5 free things i use more than social media - No filming
A week of something
Seven dinners, workouts or outfits, one per slide, details in the text.
7 days of easy dinners
Posts people argue with
Give people something to correct.
Relatable posts: 5.1 comments per 10,000 views, the most of any format.
- No filming
Rank it
Rank six to eight things your audience knows, worst to best. People comment to fix your order.
ranking gym splits from worst to best - No filming
This or that
Two options per slide; people answer with their picks in a row.
this or that: sunday edition - No filming
Myth vs fact
The thing everyone believes on one slide, what's true on the next.
stop doing crunches for abs - No filming
An opinion your niche will argue with
Say it on slide one, back it up, end by asking who agrees.
products i regret buying - No filming
Green flags and red flags
A list of signs, ending with one people won't agree on.
green flags in a gym partner
Posts people send to a friend
Write it for the person it gets sent to. Shares reach people who don't follow you yet.
Words posts: 80 shares per 10,000 views.
- No filming
That's so us
Situations your audience lives through, captioned like a group chat.
my suitcase one week before vacation - No filming
Words post
Lines people would say to a friend, one per slide, over calm photos.
8 sentences you need to hear today - No filming
POV
One line that puts the viewer in a scene, then photos that play it out.
pov: you finally cleaned your room - No filming
Plans to do together
Ideas for a night or a trip. People send it to the friend they'd go with.
things to play at your next sleepover - No filming
Questions to ask each other
Questions a couple or friends answer together, so the post becomes tonight's plan.
5 questions to ask your boyfriend
Stories that earn a follow
People follow to see what happens next. Give them a next.
Stories pull 5.8M median views, more than double guides.
- No filming
A story in parts
A real story over 8 to 10 slides that stops at the turning point. Part two is why people follow.
we said we'd never renovate. part 1 - No filming
Before and after
Where it started, what changed, the result, and how long it took.
my apartment on day one vs one year later - No filming
How it started, how it's going
Your first attempt next to your latest, with the time in between.
corporate dressing: how it started - On camera
Day 1 of a challenge
The same thing every day, with the day number in the hook.
day 1 of fixing my sleep - No face
Behind the scenes
The part of your work nobody sees: the prep, the mess, the early start.
what 4am at a small bakery looks like
Photo dumps and aesthetic posts
Made from your camera roll. The easiest posts to keep up daily.
Photo dumps: 3.7M median views in the library.
- No filming
Monthly photo dump
Eight to twelve camera-roll photos, one line on the first.
october in photos - No filming
Routine
A morning, a night or a Sunday reset, one step per slide.
my sunday reset, step by step - No filming
Inspo board
Outfits, rooms or meals in one style, with "save for later" on the cover.
20 dinner ideas to save for inspo - No filming
Places you need to see
Spots in one city or region, a photo and a line each.
things i want to see before i die - No filming
Seasonal list
A bucket list tied to the season, posted a couple of weeks early.
fall bucket list
On camera
The most work per post, and the fastest way to be recognised.
- On camera
The 15-second take
One opinion straight into the camera. No intro: the first word is the point.
nobody needs a 10-step skincare routine - On camera
Green screen explainer
Stand in front of a screenshot or chart and explain what it means for the viewer.
this new rule changes how you pay rent - On camera
Reply to a comment
Answer one real question from your comments, with the comment on screen.
replying to: how do you stay consistent? - On camera
Stitch a big video
The first seconds of a popular video in your niche, then your answer or correction.
as a trainer, here's what she got wrong - On camera
Questions people ask me
The three questions you get most about your job or product, one per cut.
things people ask me as a dog groomer
Filmed, but no face
Your hands, your screen and your point of view.
- No face
Hands-only tutorial
Film from above while you cook, craft or set something up. Text does the talking.
the 10-minute pasta i make every week - No face
Screen recording with a voiceover
Record your phone or computer doing the thing and talk over it.
how i plan a whole week in 5 minutes - No face
Walk with me
Film from your own eyes: a walk, a commute, a shift. One line of text on top.
come with me to my 6am shift - No face
Packing an order
Close-ups of hands and the product, real sound, no talking.
packing your orders with me - No face
Timelapse of a long job
Phone on a stand, a whole room cleaned or painted in 15 seconds.
6 hours of cleaning in 15 seconds
Posts that sell an app or product
The product works best as one moment in a post people would watch anyway.
- No filming
The product as one slide in a story
A format that works in your niche, with the product on one slide, on the phone or in a hand.
hot girls don't gatekeep, money edition - No filming
A list of tools, with yours in it
Five real tools for one problem, yours in the middle with an honest line like the rest.
apps i use on every trip - No filming
How I fixed a problem
The problem on slide one, what didn't work, then what did.
how i stopped paying for subscriptions i forgot about - On camera
Building in public
A weekly post: what you built, one real number, what went wrong.
week 12 of building my app: first 100 users - No filming
Show it, don't name it
The screen shows the app, the text never names it. People ask in the comments.
the app that finally got me to drink water
Three levels of effort. Slideshows are the lowest.
The best idea is the one you can keep posting. Most of the ideas above work as a photo slideshow, which needs no filming and no face.
On camera
7 of the 40 ideas
- You need
- A phone, light, and to be fine talking to a lens.
- Each post
- A script, a few takes, cutting and captions.
- Best for
- Trust and recognition, if you can keep showing up.
Filmed, no face
6 of the 40 ideas
- You need
- Something to film with your hands, or a screen to record.
- Each post
- Filming, a quick cut and text on screen.
- Best for
- Tutorials, products and behind the scenes.
No filming: a slideshow
27 of the 40 ideas
- You need
- Photos and a line of text per slide.
- Each post
- Pick photos, write the hook, add a sound in TikTok's photo mode.
- Best for
- Posting every day, and every goal on this page.
Four slides, four words each, made for a dating app by ClonBot. The app is on the phone in slide two. Examples made by ClonBot to show what it does. We're not affiliated with these apps.
TikTok content ideas without showing your face.
33 of the 40 ideas on this page work without your face: every slideshow and every hands-only video. What replaces the face is something the viewer can look at.
- Hands in the frame. Holding the phone, cooking, writing. People read hands as a person.
- The screen itself. An app, a spreadsheet or a map, with the text on top.
- Objects and places. A desk, a bag spread out, the view from a window.
- A creator who isn't you. The same recurring person in every post, so the account still has a face.
Which faceless formats go viral, and the niches where they work best, are in our guide to faceless TikTok. For ready-made photo posts, browse the slideshow ideas gallery.
TikTok content ideas for business and apps.
A business account still has to post what people watch. The product works best as one moment inside a post that's useful or fun on its own.
Five slides are tips people save. One slide is the app's real screen, and the text never names it.
Examples made by ClonBot to show what it does. We're not affiliated with these apps.
A week of posts for an app
Two posts show the product. The other five build the audience that sees them.
- Mon
- TueThat's so usShares
- Wed
- ThuRank itComments
- FriA story in partsFollowers
- SatHow I fixed a problemInstalls
- SunRoutineSaves and followers
ClonBot makes the slideshow version of this week for app makers. It starts from 1,332 slideshows that already went viral, keeps the hook and rhythm, and writes a new story with your app on the slide where it fits, one consistent creator and your real screens. Autopilot builds posts every night; nothing goes out until you approve it. Plans start at $99 a month for 60 posts; see pricing, or read how to market an app on TikTok.
Questions about TikTok content ideas.
What should I post on TikTok?
Post the format that earns the reaction you need: checklists and guides for saves, words posts and plans for shares, rankings and relatable posts for comments, stories in parts for followers. Then pick a version you can keep up daily, which for most people is a photo slideshow.
What are good TikTok content ideas for beginners?
Start with ideas that need no filming: a checklist, a photo dump, a routine or a ranking. You only need photos and a line per slide, so you can post daily while you learn what works.
What can I post on TikTok without showing my face?
33 of the 40 ideas on this page need no face: every slideshow plus hands-only videos, screen recordings and point-of-view clips. Our guide to faceless TikTok covers which faceless formats go viral.
What should I post on TikTok to go viral?
Nobody can promise one, but remaking formats that already went viral in your niche, with a strong first slide, and posting often raises the odds. Our guide on going viral has the data from 1,332 posts that did.
What is the 3-second rule on TikTok?
It's the idea that people decide within the first seconds whether to keep watching. In a video that's the first line you say. In a slideshow it's the cover slide, so the hook has to be short enough to read at a glance.
What are good TikTok content ideas for a business?
Behind the scenes, packing orders, questions customers ask, and posts where the product is one moment in a useful story. Keep most posts about the viewer's problem and a couple a week about the product.
How do I come up with TikTok content ideas every day?
Don't start from a blank page. Save posts in your niche that did far better than the account's usual, note the format, and remake it with your own story. ClonBot does this for apps, from 1,332 viral slideshows.
Keep reading
Know what to post tomorrow, and the day after.
Setting up your app and creator is free. Plans from $99 a month for 60 posts.